Last winter I shared the original version of this photo in my Seward comes to Los Angeles post, and talked about how it was going to appear on billboards in the Los Angeles area over a 12 week period – this is how the actual billboard looked.
What I didn’t know; this was a test market, and fortunately the test went well. So now Nature Valley and their ad agency liscended the image for unlimited billboard use nationwide for one year! It will appear primarily in hispanic markets in major cities across the U.S. Pretty cool.
{ 11 comments… read them below or add one }
Congratulations Ron! That is great news and a great image. And by the way, those things make great snacks!!!
Well then I might get to see it in person! I live in a area with a very large Hispanic community!
Hey Ron,
Awesome news for you guys.
Cheers
Carl
Thanks !
Congrats Ron. it is nice to see landscapes sell for big money.
That’s so awesome Ron. The billboard looks sweet. Congrats!
Thanks guys,
Ron
Hey, I think they did some Photoshopping to your image there, Ron.
Congrats!
Yeah true. Thanks Ben,
Ron
Congratulations! Did they find you through your web site or through another? If you don’t mind me asking.
Thanks Jim,
You know we asked, but unfortunately never did find out. The person we were dealing with wasn’t the one who found the images. It would have been nice to know what efforts or marketing expenditures made the difference.
Ron