Well if I’m going to write about my successful photos, it is only fair that I write about my unsuccessful ones as well.
I have plenty of photos that have never, or rarely sell, so why single out this one? For a few reasons: not only was it somewhat expensive to produce, but at the time, I really thought I had a winner. To add insult to injury, I think I may have missed out on even a far bigger marketing opportunity, but more on that later.
We have some great Nevada customers, so we have a built in market if I can come up with new ways to photograph Las Vegas. I’m probably not the first person with the idea, but at the time, I did some searching and couldn’t find any other images like this, I thought I had something unique. Today, there are lots of similar photos.
In addition to having a built in customer base, one of my stock agencies liked the photo so much that they used it in a email promo that was sent to some 15,000 photo buyers. Now I knew for sure it would sell big! But alas, we have nothing to show for it except a hotel room and convertible rental car bill.
Now some might point out that at least you got to cruise the strip in a tax deductible convertible! I agree, that could be fun, except in this case, it was 54 degrees and I figured it would look bad if I was in a jacket, so went with short sleeves with the heater on high! People were definitely staring at the dude with the top down on a cold winter night, in short sleeves, with a camera and tripod standing up in the back of the car!
So back to the missed opportunity. I figured as long as I had the car and tripod setup that I would use my interval timer to shoot a series of images as I drove up and down the strip with the thought of putting together a high-def time lapse video. I have all the images, but haven’t taken the time to learn how to convert them to video, or learn how to market video, but in the years since this shoot, I sure have seen a lot of time-lapse videos of the strip. Pretty much any show about Vegas uses one! Actually in recent weeks I have been researching and shooting more time lapses – so maybe someday soon.